Honda’s ‘Power of Dreams’ Ad Is about More than Cars

Honda’s ‘Power of Dreams’ Ad pic

Honda’s ‘Power of Dreams’ Ad aims to express Honda’s commitment to and history of innovation and courage to imagine big things.

In its newest ‘Power of Dreams’ ad, Honda uses paper, hand-drawings, and stop-motion animation to pay tribute to the brand’s history and wide range of products – and it’s way more fascinating than it sounds. The ad first debuted during the NFL on CBS Sunday games, and has captivated audiences thanks to its striking ability to weave together animated drawings to tell the automaker’s story.

The ad, called “Paper,” features about 3,000 drawings and uses stop-motion technology to bring them to life.

“The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way,” said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. in a statement “This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda’s innovative nature and respect for personal achievement and contributions.”

Honda’s ‘Power of Dreams’ ad shows that Honda isn’t your run-of-the-mill automaker, but instead prides itself on its ability to engineer high-tech, premium quality products across a range of industries.

Stop by Brighton Honda today to check out our lineup of Honda vehicles, and see all of Honda’s products and the ad at honda.com.

Choosing a Co-Signer for a Car Loan

Choosing a Co-Signer for a Car Loan pic
Choosing a Co-Signer for a Car Loan is extremely important if you need help affording a car.

Having a co-signer can significantly improve a buyer’s chances of obtaining a loan, especially when the buyer has less-than-ideal credit. The co-signer is responsible for payments in the event the buyer defaults on the loan. In the event you choose (or are required) to have a co-signer for your car loan, there are some things you should consider before having someone else sign on that dotted line. Here are some tips for choosing a co-signer for a car loan.

Creditworthiness. Because of the co-signer’s role as your backup, they need to be in good financial standing. This includes proof of ability to pay in the event you cannot, which means proof of income and/ or assets to cover the amount of the loan.

Trustworthiness. Because you are going in on a financial agreement together, you better make sure you fully trust your co-signer. Maybe more importantly, they are going to need to trust you, since they will have to pay in the event that you don’t, and any late payments will affect their credit score, too. Communication will be key, as you’ll need to feel comfortable reaching out to this person in the unlikely event that you can’t pay your car payment.

Know the details. Understand the contract that you’re signing, and decide in advance who will pay late fees (if necessary), and any other issues that might arise. It is very difficult to remove a co-signer down the road, so make sure all parties understand their responsibilities for the life of the loan. Get an attorney involved if needed.

Learn more about car loan cosigner requirements here.

Stop by Brighton Honda today to learn more about financing your next vehicle!