Honda’s Road Readers Program Challenges Children to Be Creative

22330095618_f7459040a2_z

Many of us spend hours upon hours in our cars each week. According to Honda, the average family spends about four hours each week in the car together. To help families use that time in a fun new way, Honda is releasing a new app called Honda Road Readers.

This app will give Honda drivers free access to children’s audiobooks. That way, kids can spend their time in the car imaging far-off places and wild adventures and get their creative juices flowing.

“The goal for the Honda Road Readers program is to provide an educational and entertaining alternative to the usual car ride and inspire young listeners to vividly imagine,” said Susie Rossick, Assistant Vice President, Honda/Acura Regional Media and Marketing at American Honda Motor Co., Inc., in a statement. “This effort is a powerful demonstration of our commitment to the brand’s ‘Power of Dreams’ philosophy by encouraging our customers and their families to dream big together.”

And, to make the listening experience even more rewarding, many of the book are accompanied by critical-thinking questions to help children and their parents take a deeper look at the stories.

App users will have access to five free audiobooks per year, with the first one being J. M. Barrie’s Peter Pan. To get the app, register online, download the app, and enter your Honda’s VIN.

Leave a Reply

Your email address will not be published. Required fields are marked *