Go Exploring in Your Honda: Check Out This Epic US Road Trip

Are you an outdoors sort of person with a sense of adventure? You should get to know the name Randal S. Olson. It’s the name of a data scientist, researcher at University of Pennsylvania, and avid search path fan who likes to plan the best-ever cross-country road trips. On the list of his latest hypothetical trips, he pinpointed 47 of the 59 US national parks along the best possible route. Are you up for this wild US road trip?

Spanning 14,498 miles, Olson’s latest tribute to the National Park Service, which turns 100 this year, runs through a number of memorable and famed parks, including landmarks like California’s Redwood National and State Parks, home to the largest trees in the world.

Olson created the route using an algorithm known as the Gurobi TSP solver. TSP stands for “traveling salesman problem,” which alludes to the algorithm’s purpose – to find the fastest, best, and most efficient route through multiple destinations, with the end of the route looping back to the origin point where the traveler began.

The loop-shaped design of this national park packed US road trip is made to make it easy for anyone anywhere in the States to hop on the route and go. The question is, are you brave enough to take this estimated two-month-long trip?

Honda PGA Classic Benefits Children’s Healthcare Charity

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Honda recently extended its sponsorship of the Honda PGA Classic, now making a five-year commitment through 2021. While on the surface the Honda Classic is part of the PGA, this tournament is a host for Children’s Healthcare Charity. This now makes Honda the longest-running continual sponsor.

According to Honda, the Children’s Healthcare Charity is now the primary beneficiary of the tournament. Taking place at the PGA National Resort and Spa Champion Course, the Honda PGA Classic opened in 1981. The two most recent victories have been by Americans Russell Henley and Michael Thompson.

“We are extremely pleased to announce this extension that will take Honda’s involvement with the tournament into its 40th year,” said PGA TOUR Commissioner Tim Finchem. “The Honda Classic has been an anchor to our Florida Swing for now going on four decades. This is due in large part to Honda’s continued focus and dedication, plus the ongoing involvement of Jack and Barbara Nicklaus. The tournament has made tremendous strides in terms of overall growth and charitable impact.”

This is just one more way Honda is dedicated to giving back. By sponsoring the PGA Tour, the Children’s Healthcare Charity is bound to be more successful than ever before. Best of all, the charity will benefit at least until 2021.

Dangers of Drinking and Driving: Celebrating St. Patrick’s Day

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Staying safe on the road is especially important during the upcoming St. Patrick’s Day celebration. Although this time of year is a great moment to celebrate Irish heritage, it is also important to remember the dangers of drinking and driving. This holiday is one of the most dangerous for those on the road, making it important to understand the effects of impaired driving.

About 30 people die per day of alcohol-related accidents, according to the CDC, amounting to one death every 51 minutes. This is actually one of the primary causes of death for young people, and alcohol-related crashes also generate roughly $59 billion in damages per year. This is no small matter.

What can you do? Plain and simple, if you drink, don’t drive. Try getting a taxi, or bring a designated driver. If you plan on drinking, it is best not to drive to your destination in the first place. Don’t let your friends drive either – taking their keys away could save their life. If you host a party, consider giving non-alcoholic drinks as well.

Know how alcohol affects you. Beer and wine typically contain smaller amounts of alcohol than mixed drinks, and pure liquor can have up to 95% alcohol (though most top-shelf liquor has around 45%). The frequency of consumption is also important – you should try not to have more than one drink (12 ounces of beer, one 5 ounce glass of wine, or 1.5 ounces of distilled spirits). Otherwise, you are likely close or over the legal limit to drive.

Be smart while celebrating!

Car Care in Freezing Temperatures

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When it gets cold outside, our car gets cold, too. It can be difficult to know just how to take care of your car when this weather hits.  Here are some tips for car care in freezing temperatures:

  • If you don’t have a garage, try parking your with your hood as near a building as possible so it will be shielded from the wind and keep the battery from freezing.
  • The Chicago Tribune suggests a battery snuggie to put over the battery overnight to keep it warm.
  • In extreme cold, most experts recommend idling for a minute or two. Don’t idle for more than that as you could dilute the oil with unburned fuel.
  • Keeping the tank at half-filled helps prevent a fuel line freeze.
  • There’s a product called Tri-Flow that can unfreeze locks if you ever run into such a situation.

When it gets cold, driving can seem like a nuisance, but we have to get places! Use these tips to hopefully make your ride easier.

Acura Wins Best Television Advertising

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There are lots of great car commercials out there, but not all of them win awards for it! The Honda Acura won best television advertising for automobiles, recognized by One Show organization.

Honda scored the honor at the third annual Automobile Advertising of the Year Awards, announced at the North American International Auto Show. The commercial was called “The Test” and served as Acura’s safety commercial. It was Acura’s safety that made for such a good commercial.

It’s “the first and only automobile brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire 2015 model line,” reports Honda News.

The commercial is only one minute, but it pack quite the punch. Let’s hear it for Acura for earning this honor and being the safest car on the market!

Honda’s Road Readers Program Challenges Children to Be Creative

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Many of us spend hours upon hours in our cars each week. According to Honda, the average family spends about four hours each week in the car together. To help families use that time in a fun new way, Honda is releasing a new app called Honda Road Readers.

This app will give Honda drivers free access to children’s audiobooks. That way, kids can spend their time in the car imaging far-off places and wild adventures and get their creative juices flowing.

“The goal for the Honda Road Readers program is to provide an educational and entertaining alternative to the usual car ride and inspire young listeners to vividly imagine,” said Susie Rossick, Assistant Vice President, Honda/Acura Regional Media and Marketing at American Honda Motor Co., Inc., in a statement. “This effort is a powerful demonstration of our commitment to the brand’s ‘Power of Dreams’ philosophy by encouraging our customers and their families to dream big together.”

And, to make the listening experience even more rewarding, many of the book are accompanied by critical-thinking questions to help children and their parents take a deeper look at the stories.

App users will have access to five free audiobooks per year, with the first one being J. M. Barrie’s Peter Pan. To get the app, register online, download the app, and enter your Honda’s VIN.

Resolve to Make and Keep Your New Year’s Resolutions

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  1. Keep it within reach. Whether you want to lose weight, stop smoking, save money, or stop using your cell phone in the car, you need to set a manageable goal. For example, if you honestly need to lose 100 pounds, don’t make that your goal for the year. Instead, have your goal be to make exercise an important part of your life or to make smarter food choices.
  2. Create a timetable. Create a loose schedule with mini goals that you would like to reach throughout the year. This can definitely be amended through the year, as needed.
  3. Be prepared for setbacks. There will be times this year when you will absolutely fail at your goals. That’s okay. Just pick yourself back up and keep going. Don’t let small setbacks deter you from the big picture.
  4. Get a friend. Often, if you work with someone else towards the same goal, you will have a better chance of success. Talk to your friends and family about what you want to accomplish and you will likely find a partner, or at least someone who can help hold you accountable.
  5. Reward yourself. When you reach small milestones, give yourself a reward, whatever that may be. You can even plan a major reward when you accomplish your original resolution.

With these simple steps in hand, you can be well on your way to having a successful year.

Millennial Car Shoppers Love Hondas

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Price, styling, and quality are among the reasons that millennial car shoppers love Hondas.

Millennial car shoppers perceive Honda as one of the best car brands in the industry, according to YouGov BrandIndex. Coming in just above BMW and Ford, Honda and Toyota earned the highest scores in the recent YouGov BrandIndex perception index.

YouGov BrandIndex ranks all automakers using a three-perception matrix: the revenue-oriented Purchase Consideration (meaning what percentage of millennials say they would consider the brand when shopping for their next car), impression (which determines if there is a general positive impression of the brand), and ad awareness.

According to the study, 14% of millennials believe foreign brands are better quality than domestic brands (compared to 12% of the general population). Regarding revenue-oriented Purchase Consideration, Honda leads the way, with 34% of millennials saying they would consider a Honda next time they shop for a car.

Additionally, Honda has earned fourth place when it comes to ad awareness among millennials, meaning that millennials are not only seeing Honda ads, but recalling them.

Here at Brighton Honda, we believe millennials are in search of cars that offer maximum value, reliability, safety, modern design, and high-tech features – which is why the Honda brand continues to resonate with young buyers. Stop buy Brighton Honda today to learn more and check out our lineup for yourself!

New Honda Pilot Offers Customers Even More as a 2016 Model

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2016 Honda Pilot

The Honda Pilot quickly and immediately became a customer favorite upon its release, and now, years later, it remains a best-seller thanks to its spacious design, dependability, and performance. Plus, the 2016 Honda Pilot has actually been completely redesigned to make it even more customer friendly than ever. Many of the improvements to the Pilot, in fact, directly answer customer feedback.

For example, the new Pilot takes “a huge leap forward in interior refinement,” Jeff Conrad, senior vice president of Honda, said. The interior comes with a more elegant look and feel, plus it comes with many technological options as well. It has five USB ports, a Garmin navigation system, and much more.

The interior isn’t the only thing that’s new and improved, though. It comes with a new Elite trim, has great powertrain options, and has been lightweighted for better fuel efficiency as well. Come see us here at Brighton Honda to learn more about the 2016 Honda Pilot and what sets it apart in the full-size SUV game today. We can’t wait to show you all the new bells and whistles on the Pilot!    

Brighton Honda Welcome Post

Welcome to Brighton Honda’s New Blog! We are excited to have another channel to connect with you, our customers and friends! We will be posting Honda news, dealership events, helpful tips on service, parts and also maintenance. Along with those topics, we will also focus our posts on content regarding our community like activities, events and charity donations. Check back with our blog regularly to stay up-to-date on the latest Honda news!

Here at Brighton Honda, we care about our customers and full-heartedly believe in walking beside you on your vehicle purchasing journey! It is such a big decision – we know – and we enjoy being there at such a monumental phase of life. Not only that, but we full-heartedly believe in our Honda vehicles and trust that choosing Honda is the right way to go!

So come on in to Brighton Honda today and let us prove to you how much fun buying a car can be!  We’re closer than you think!