Honda does a lot of things well. One thing in particular that the automaker does extremely well is SUVs. Honda makes not one, not two, but three awesome SUVs. Their skills were recently recognized by US News & World Report, which named Honda the 2016 Best SUV Brand.
The Honda CR-V was refreshed in 2014. If sales continue the way they are, the CR-V will be the best-selling SUV in America for the fourth consecutive year.
The Honda HR-V was only introduced just this past spring, and the new SUV was an instant hit. In fact, together with the CR-V and recently redesigned Pilot, total sales of Honda SUVs is over a half million through October. That’s up 13.6% since October of 2014.
Jamie Page Deaton, the managing editor of US News & Report, remarked on his publication’s decision to award Honda with the 2016 SUV Brand of the Year title, saying, “The HR-V, CR-V, and Pilot are all consistently ranked at the top of their respective classes, as automotive journalists are impressed with the utility, comfort and family-friendly features that all three offer. No matter what class SUV shoppers are searching in, Honda has a model worth considering.”
It won’t be long before freezing temperatures, sleet, ice and snow make their way. While clearing the windshield ranks very low on our list of ‘favorite things to do,’ there are certain methods that can make the process easier. Here are our tips for de-icing your windshield.
Turn on the defroster. First thing’s first. Start your car and get the defroster running (on high heat). As your car warms up, the heat blown onto your windshield will help melt the ice and snow more quickly.
Scrape the windshield. While the defroster is running, use your ice scraper and brush to remove as much of the snow and ice as possible.
Use de-icer. If you find that a stubborn layer of ice just won’t completely clear, use a de-icing spray on the windshield. The more you use, the less time you’ll have to wait for the solution to melt the ice.
Water works, too. If you don’t have de-icer, you can use lukewarm water to clear ice (never use hot water, as it can crack the cold glass). Make sure to immediately clear the water and residual slush from the windshield to ensure it doesn’t just freeze again, especially in extreme cold.
The Honda Civic is back, and in its 10th generation, it promises to be the most exciting version yet. Sportier, sleeker, more powerful, and more feature-packed than the outgoing model, the 2016 Honda Civic sets the benchmark even higher for the compact sedan segment. The world’s favorite compact car just got even better.
Completely rebuilt, the 2016 Honda Civic’s updates are abundant. New head-to-toe styling, available HondaSensing™ suite of advanced safety features, and Apple CarPlay® and Android Auto™ compatibility are just a few of the exciting updates. Additionally, the new Civic is built on a platform that creates the largest cabin available in the compact class.
Honda is also offering two new engine options for the 2016 Honda Civic, including a 2.0-liter, 16-valve, DOHC i-VTEC™ 4-cylinder, and a 1.5-liter, direct-injected and turbocharged 16-valve DOHC inline-4. The 2.0-liter engine is the most powerful base engine ever offered on Civic, and the 1.5-liter turbocharged engine marks the first time a Honda turbo engine is available in the U.S.
“This tenth-generation Civic is quite simply the most ambitious remake of Civic we’ve ever done,” said John Mendel, executive vice president of American Honda Motor Co, Inc. in a statement. “We are bringing more new technology and innovative thinking to Civic than ever before to establish a new benchmark for fun-to-drive performance, fuel efficiency, safety performance and refinement in the compact class.”
Honda’s ‘Power of Dreams’ Ad aims to express Honda’s commitment to and history of innovation and courage to imagine big things.
In its newest ‘Power of Dreams’ ad, Honda uses paper, hand-drawings, and stop-motion animation to pay tribute to the brand’s history and wide range of products – and it’s way more fascinating than it sounds. The ad first debuted during the NFL on CBS Sunday games, and has captivated audiences thanks to its striking ability to weave together animated drawings to tell the automaker’s story.
The ad, called “Paper,” features about 3,000 drawings and uses stop-motion technology to bring them to life.
“The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way,” said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. in a statement “This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda’s innovative nature and respect for personal achievement and contributions.”
Honda’s ‘Power of Dreams’ ad shows that Honda isn’t your run-of-the-mill automaker, but instead prides itself on its ability to engineer high-tech, premium quality products across a range of industries.
Stop by Brighton Honda today to check out our lineup of Honda vehicles, and see all of Honda’s products and the ad at honda.com.
Having a co-signer can significantly improve a buyer’s chances of obtaining a loan, especially when the buyer has less-than-ideal credit. The co-signer is responsible for payments in the event the buyer defaults on the loan. In the event you choose (or are required) to have a co-signer for your car loan, there are some things you should consider before having someone else sign on that dotted line. Here are some tips for choosing a co-signer for a car loan.
Creditworthiness. Because of the co-signer’s role as your backup, they need to be in good financial standing. This includes proof of ability to pay in the event you cannot, which means proof of income and/ or assets to cover the amount of the loan.
Trustworthiness. Because you are going in on a financial agreement together, you better make sure you fully trust your co-signer. Maybe more importantly, they are going to need to trust you, since they will have to pay in the event that you don’t, and any late payments will affect their credit score, too. Communication will be key, as you’ll need to feel comfortable reaching out to this person in the unlikely event that you can’t pay your car payment.
Know the details. Understand the contract that you’re signing, and decide in advance who will pay late fees (if necessary), and any other issues that might arise. It is very difficult to remove a co-signer down the road, so make sure all parties understand their responsibilities for the life of the loan. Get an attorney involved if needed.
Learn more about car loan cosigner requirements here.
Stop by Brighton Honda today to learn more about financing your next vehicle!
The Honda Civic has been one of the most popular compact sedans in the US since it launched in 1973. It should come as no surprise, then, that the new, completely redesigned 2016 Civic is highly anticipated. Since the big reveal will happen simultaneously in Detroit and Los Angeles on September 16th, here at Willet Honda South, we are currently putting together our wish list of the 2016 Honda Civic updates we hope to see.
Improved fuel economy. The Civic has been a long-time leader in fuel economy, thanks to its small size, light-weight design, and superior driving dynamics. We expect to see Honda step it up even further with the new 2016 Civic, with highway averages easily reaching 40 mpg across the lineup.
More power. Honda has already promised that the 2016 Civic will get a new 1.5-liter engine, and a turbocharged option will now become part of the lineup. We expect the next Civic to offer enhanced sporty driving dynamics and power.
Updated design. We expect that Honda will offer a refreshed, refined, and sporty exterior design, and offer high-end upgrades inside. We expect the dash to get significant updates with premium materials and an improved design.
Only time will tell what the 2016 Honda Civic actually has in store, so stay tuned for more information when the automaker officially unveils its new Civic next week!
Millennial car shoppers perceive Honda as one of the best car brands in the industry, according to YouGov BrandIndex. Coming in just above BMW and Ford, Honda and Toyota earned the highest scores in the recent YouGov BrandIndex perception index.
YouGov BrandIndex ranks all automakers using a three-perception matrix: the revenue-oriented Purchase Consideration (meaning what percentage of millennials say they would consider the brand when shopping for their next car), impression (which determines if there is a general positive impression of the brand), and ad awareness.
According to the study, 14% of millennials believe foreign brands are better quality than domestic brands (compared to 12% of the general population). Regarding revenue-oriented Purchase Consideration, Honda leads the way, with 34% of millennials saying they would consider a Honda next time they shop for a car.
Additionally, Honda has earned fourth place when it comes to ad awareness among millennials, meaning that millennials are not only seeing Honda ads, but recalling them.
Here at Brighton Honda, we believe millennials are in search of cars that offer maximum value, reliability, safety, modern design, and high-tech features – which is why the Honda brand continues to resonate with young buyers. Stop buy Brighton Honda today to learn more and check out our lineup for yourself!
Being stuck in a hot car is unbearable for anyone, especially dogs. Every year, hundreds of dogs tragically die after being left in a hot car. In order to raise awareness, we have provided some tips on how to keep dogs cool in the car while traveling below. With temperatures soaring this summer, please remember to never leave a dog in a hot car for more than a few minutes without implementing some of these tips below.
Sun Shades – If leaving the air conditioning on with someone else in the car isn’t an option, one way to prevent the car from overheating so quickly is to use sun shades. They can easily be found in any automotive section or baby section.
Portable Battery Powered Fans – To keep airflow moving, invest in a portable battery powered fan. They can be found in most camping or outdoor sections of your local store.
Cooling Mats or Coats – Another way to keep your dog cool is to use cooling mats on the seats of your vehicle, or to use a cooling coat. Great options can be found here and here.
Pack a Cooler – If you’re planning a longer trip with your furry friend, make sure to pack a cool full of water and ice packs. When you stop, cool your dog off with some fresh water and ice packs if they start to overheat.
We love our pets and treat them as family, and we hope you do too! It’s not always possible to take our dogs into stores with us, so make sure your visit is brief and that you don’t leave them stuck in the car without knowing they’re properly taken care of and won’t overheat. For more information on how to keep your dog safe in the car, click here.
The new Honda Accord technology features make it the most advanced Accord ever offered in the U.S. New features have been added for 2016 including Apple CarPlay and Android Auto. In addition to more tech, the Accord receives some styling updates you’ll be sure to love.
Apple CarPlay and Android Auto enhance driver-to-car connections and offer smartphone capability through the Accord’s entertainment system, HondaLink. The new technology allows you to access apps previously only available on your phone, and puts them at the tip of your fingers. The new systems increase smartphone integration and ultimately keep drivers safer because their eyes are not on their phones.
In addition to Apple CarPlay and Android Auto, the Accord receives a new 7-inch display audio touchscreen interface and Honda Sensing will be available on all trim levels.
The Accord also gets some major styling upgrades including a sportier front and rear end, LED fog lights, aluminum hood features, bigger grille, LED taillights, and 19-inch wheels.
The Honda Pilot quickly and immediately became a customer favorite upon its release, and now, years later, it remains a best-seller thanks to its spacious design, dependability, and performance. Plus, the 2016 Honda Pilot has actually been completely redesigned to make it even more customer friendly than ever. Many of the improvements to the Pilot, in fact, directly answer customer feedback.
For example, the new Pilot takes “a huge leap forward in interior refinement,” Jeff Conrad, senior vice president of Honda, said. The interior comes with a more elegant look and feel, plus it comes with many technological options as well. It has five USB ports, a Garmin navigation system, and much more.
The interior isn’t the only thing that’s new and improved, though. It comes with a new Elite trim, has great powertrain options, and has been lightweighted for better fuel efficiency as well. Come see us here at Brighton Honda to learn more about the 2016 Honda Pilot and what sets it apart in the full-size SUV game today. We can’t wait to show you all the new bells and whistles on the Pilot!