Millennial car shoppers perceive Honda as one of the best car brands in the industry, according to YouGov BrandIndex. Coming in just above BMW and Ford, Honda and Toyota earned the highest scores in the recent YouGov BrandIndex perception index.
YouGov BrandIndex ranks all automakers using a three-perception matrix: the revenue-oriented Purchase Consideration (meaning what percentage of millennials say they would consider the brand when shopping for their next car), impression (which determines if there is a general positive impression of the brand), and ad awareness.
According to the study, 14% of millennials believe foreign brands are better quality than domestic brands (compared to 12% of the general population). Regarding revenue-oriented Purchase Consideration, Honda leads the way, with 34% of millennials saying they would consider a Honda next time they shop for a car.
Additionally, Honda has earned fourth place when it comes to ad awareness among millennials, meaning that millennials are not only seeing Honda ads, but recalling them.
Here at Brighton Honda, we believe millennials are in search of cars that offer maximum value, reliability, safety, modern design, and high-tech features – which is why the Honda brand continues to resonate with young buyers. Stop buy Brighton Honda today to learn more and check out our lineup for yourself!
Being stuck in a hot car is unbearable for anyone, especially dogs. Every year, hundreds of dogs tragically die after being left in a hot car. In order to raise awareness, we have provided some tips on how to keep dogs cool in the car while traveling below. With temperatures soaring this summer, please remember to never leave a dog in a hot car for more than a few minutes without implementing some of these tips below.
Sun Shades – If leaving the air conditioning on with someone else in the car isn’t an option, one way to prevent the car from overheating so quickly is to use sun shades. They can easily be found in any automotive section or baby section.
Portable Battery Powered Fans – To keep airflow moving, invest in a portable battery powered fan. They can be found in most camping or outdoor sections of your local store.
Cooling Mats or Coats – Another way to keep your dog cool is to use cooling mats on the seats of your vehicle, or to use a cooling coat. Great options can be found here and here.
Pack a Cooler – If you’re planning a longer trip with your furry friend, make sure to pack a cool full of water and ice packs. When you stop, cool your dog off with some fresh water and ice packs if they start to overheat.
We love our pets and treat them as family, and we hope you do too! It’s not always possible to take our dogs into stores with us, so make sure your visit is brief and that you don’t leave them stuck in the car without knowing they’re properly taken care of and won’t overheat. For more information on how to keep your dog safe in the car, click here.
The new Honda Accord technology features make it the most advanced Accord ever offered in the U.S. New features have been added for 2016 including Apple CarPlay and Android Auto. In addition to more tech, the Accord receives some styling updates you’ll be sure to love.
Apple CarPlay and Android Auto enhance driver-to-car connections and offer smartphone capability through the Accord’s entertainment system, HondaLink. The new technology allows you to access apps previously only available on your phone, and puts them at the tip of your fingers. The new systems increase smartphone integration and ultimately keep drivers safer because their eyes are not on their phones.
In addition to Apple CarPlay and Android Auto, the Accord receives a new 7-inch display audio touchscreen interface and Honda Sensing will be available on all trim levels.
The Accord also gets some major styling upgrades including a sportier front and rear end, LED fog lights, aluminum hood features, bigger grille, LED taillights, and 19-inch wheels.
The Honda Pilot quickly and immediately became a customer favorite upon its release, and now, years later, it remains a best-seller thanks to its spacious design, dependability, and performance. Plus, the 2016 Honda Pilot has actually been completely redesigned to make it even more customer friendly than ever. Many of the improvements to the Pilot, in fact, directly answer customer feedback.
For example, the new Pilot takes “a huge leap forward in interior refinement,” Jeff Conrad, senior vice president of Honda, said. The interior comes with a more elegant look and feel, plus it comes with many technological options as well. It has five USB ports, a Garmin navigation system, and much more.
The interior isn’t the only thing that’s new and improved, though. It comes with a new Elite trim, has great powertrain options, and has been lightweighted for better fuel efficiency as well. Come see us here at Brighton Honda to learn more about the 2016 Honda Pilot and what sets it apart in the full-size SUV game today. We can’t wait to show you all the new bells and whistles on the Pilot!
Welcome to Brighton Honda’s New Blog! We are excited to have another channel to connect with you, our customers and friends! We will be posting Honda news, dealership events, helpful tips on service, parts and also maintenance. Along with those topics, we will also focus our posts on content regarding our community like activities, events and charity donations. Check back with our blog regularly to stay up-to-date on the latest Honda news!
Here at Brighton Honda, we care about our customers and full-heartedly believe in walking beside you on your vehicle purchasing journey! It is such a big decision – we know – and we enjoy being there at such a monumental phase of life. Not only that, but we full-heartedly believe in our Honda vehicles and trust that choosing Honda is the right way to go!
So come on in to Brighton Honda today and let us prove to you how much fun buying a car can be! We’re closer than you think!