Honda’s ‘Power of Dreams’ Ad aims to express Honda’s commitment to and history of innovation and courage to imagine big things.
In its newest ‘Power of Dreams’ ad, Honda uses paper, hand-drawings, and stop-motion animation to pay tribute to the brand’s history and wide range of products – and it’s way more fascinating than it sounds. The ad first debuted during the NFL on CBS Sunday games, and has captivated audiences thanks to its striking ability to weave together animated drawings to tell the automaker’s story.
The ad, called “Paper,” features about 3,000 drawings and uses stop-motion technology to bring them to life.
“The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way,” said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. in a statement “This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda’s innovative nature and respect for personal achievement and contributions.”
Honda’s ‘Power of Dreams’ ad shows that Honda isn’t your run-of-the-mill automaker, but instead prides itself on its ability to engineer high-tech, premium quality products across a range of industries.