Honda’s ‘Power of Dreams’ Ad Is about More than Cars

Honda’s ‘Power of Dreams’ Ad pic

Honda’s ‘Power of Dreams’ Ad aims to express Honda’s commitment to and history of innovation and courage to imagine big things.

In its newest ‘Power of Dreams’ ad, Honda uses paper, hand-drawings, and stop-motion animation to pay tribute to the brand’s history and wide range of products – and it’s way more fascinating than it sounds. The ad first debuted during the NFL on CBS Sunday games, and has captivated audiences thanks to its striking ability to weave together animated drawings to tell the automaker’s story.

The ad, called “Paper,” features about 3,000 drawings and uses stop-motion technology to bring them to life.

“The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way,” said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. in a statement “This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda’s innovative nature and respect for personal achievement and contributions.”

Honda’s ‘Power of Dreams’ ad shows that Honda isn’t your run-of-the-mill automaker, but instead prides itself on its ability to engineer high-tech, premium quality products across a range of industries.

Stop by Brighton Honda today to check out our lineup of Honda vehicles, and see all of Honda’s products and the ad at honda.com.

2016 Honda Civic Updates We Hope to See

2016 Honda Civic Updates will be revealed soon pic
We think fuel economy and power are some of the things you can expect from the 2016 Honda Civic Updates

The Honda Civic has been one of the most popular compact sedans in the US since it launched in 1973. It should come as no surprise, then, that the new, completely redesigned 2016 Civic is highly anticipated. Since the big reveal will happen simultaneously in Detroit and Los Angeles on September 16th, here at Willet Honda South, we are currently putting together our wish list of the 2016 Honda Civic updates we hope to see.

Improved fuel economy. The Civic has been a long-time leader in fuel economy, thanks to its small size, light-weight design, and superior driving dynamics. We expect to see Honda step it up even further with the new 2016 Civic, with highway averages easily reaching 40 mpg across the lineup.

More power. Honda has already promised that the 2016 Civic will get a new 1.5-liter engine, and a turbocharged option will now become part of the lineup. We expect the next Civic to offer enhanced sporty driving dynamics and power.

Updated design. We expect that Honda will offer a refreshed, refined, and sporty exterior design, and offer high-end upgrades inside. We expect the dash to get significant updates with premium materials and an improved design.

Only time will tell what the 2016 Honda Civic actually has in store, so stay tuned for more information when the automaker officially unveils its new Civic next week!

Here are some other predictions, courtesy of nydailynews.com.

What updates do you hope to see in the next Civic? Tell us in the comments!

Honda Accord Technology Features Improve Once More

Honda Accord Technology Features pic
With the new model, the Honda Accord technology features are set to surpass the 2015 version, shown here.

The new Honda Accord technology features make it the most advanced Accord ever offered in the U.S. New features have been added for 2016 including Apple CarPlay and Android Auto. In addition to more tech, the Accord receives some styling updates you’ll be sure to love.

Apple CarPlay and Android Auto enhance driver-to-car connections and offer smartphone capability through the Accord’s entertainment system, HondaLink. The new technology allows you to access apps previously only available on your phone, and puts them at the tip of your fingers. The new systems increase smartphone integration and ultimately keep drivers safer because their eyes are not on their phones.

In addition to Apple CarPlay and Android Auto, the Accord receives a new 7-inch display audio touchscreen interface and Honda Sensing will be available on all trim levels.

The Accord also gets some major styling upgrades including a sportier front and rear end, LED fog lights, aluminum hood features, bigger grille, LED taillights, and 19-inch wheels.

If you’re interested in experiencing the newly styled and technologically advanced Accord for yourself, visit us at Brighton Honda!